1. Insert the hook point straight straight into the front of the lure, just past the barb.
2. Rotate the hook out the bottom of the lure making sure it doesn't come out off center.
3. Continue to push the hook through the lure. Rotate the hook around so that the point faces the bottom of the lure.
4. Pull the kink of the worm hook and the eye through the lure. Hold the bait flat and imagine a line running through the lure at the apex of the hook. (The furthest point that the hook reaches on the lure when laid flat.) Tip: With a worm rig up, the ribs of the lure act as a good reference point. Keep  an eye on the rib that is at the hook apex. I place my thumb on the rib as I continue to rig.
5. Push the hook straight through to the point where the imaginary line would exit. Make sure you push it straight through, and that the hook  point exits centered.
6. Continue sliding the hook through onto the bend of the hook.
Tip: If you want a truly weedless rig: When the hook exits the back of the lure push the point just under the 'skin' of the plastic.